As the affiliate brand GetTopDiscounts, we are dedicated to helping you find genuine savings, especially on big-ticket items like a new television. Few shopping days generate as much excitement and confusion as Black Friday, particularly when it comes to TV deals. Retailers use every trick in the book to make their deals look like the deepest discounts of the year.
The question every shopper asks is: when is the best time to buy a TV? Is it truly Black Friday, or are there hidden gems to be found at other times of the year? We tracked real-world TV prices for six months to uncover the truth. What we found may surprise you and help you save hundreds of dollars.
Real World Price Analysis: What Happens to TV Prices All Year?
The consumer electronics industry operates on a predictable annual cycle, and understanding this rhythm is the secret to knowing the best month to buy a TV.
The Annual TV Price Cycle
| Time of Year | Why Prices Change | Typical TV Deals & Focus |
| January/February | Super Bowl season and Presidents’ Day sales. Retailers clear out inventory before the new models arrive. | Great deals on last year’s mid-range and large-screen TVs. This is a strong rival to Black Friday. |
| March/April | New TV models are officially released following the Consumer Electronics Show (CES) in January. | Deep markdowns on the previous year’s flagship models to make room for the new stock. Discounts can be up to 30% or more. |
| May–October | Prices generally stabilize. Small holiday sales (Memorial Day, Labor Day, Prime Day in July) offer sporadic, but usually smaller, deals. | Good for budget TVs or if your old set dies unexpectedly. Deals are less concentrated than other peak times. |
| November | Black Friday and Cyber Monday. The biggest, most competitive sales event of the year. | The widest selection of models on sale, including deep discounts on both current-year and previous-year models. Black Friday TV deals are hard to beat on sheer volume. |
| December | Post-holiday sales and Boxing Day/New Year clearance. | Deals on leftover inventory. Can be good, but selection is limited compared to November. |
Are Black Friday TV Deals the Best? Unmasking the True Discount
The myth is that a Black Friday price is always the lowest price. Our real-world price analysis shows this isn’t entirely accurate. While the sheer number of Black Friday Coupons 2025 available makes it the most visible time to save, you must be a savvy shopper.
The Black Friday Deal Scenarios
- The “Door Buster” Special: These are typically low-end, no-name, or slightly older model TVs with huge, attention-grabbing discounts. They often have fewer advanced features, but they represent a genuinely low price point for a basic TV.
- The Newest Flagships: This is where Black Friday shines. Many current-year, high-end OLEDs or QLEDs – the ones that launched in the spring – will hit their absolute lowest price of the year during the Black Friday/Cyber Monday period.
- The “Fake” Sale: Be careful. Our six-month price tracking showed that some retailers will subtly raise a TV’s price in September or October, only to “discount” it back down to its normal-low price for Black Friday. The discount percentage looks huge, but the actual savings are minimal compared to a normal sales day.
This kind of tv price tracking is the best way to determine if a Black Friday deal is real or fake.
6-Month TV Price Tracking (May – November 2025)
| Month (2025) | Typical Price Range (USD) | Example Deals / Models | Market Trend | Best-Buy Insight |
| May | $970 – $1,200 | Hisense U8H (55″) – $973; Samsung S90C (55”) – $979; LG C3 (65”) – $1,197 | New-model launch season; prices mostly stable | Wait for mid-year sales – May rarely has the lowest prices |
| June | $850 – $1,100 | TCL QM7 (55”) ~$849; Sony X90L (65″) ~$1,099 | Small markdowns as retailers prep for summer promos | Watch for Father’s Day deals; modest early discounts |
| July | $750 – $1,000 | Prime Day (Jul 8–11): Hisense U8H $799; Samsung S90C $949 | Major sale period – steepest cuts mid-month | One of the best months to buy – Prime Day deals hit yearly lows |
| August | $450 – $950 | TCL QM6K (55”) – $447; Hisense U7N ~$699 | Inventory clearance; new models arrive | Excellent month for mid-range & budget TVs – clearance pricing |
| September | $600 – $1,000 | Samsung Q80C (55”) ~$899; LG QNED85 (65″) ~$999 | Post-summer rebound; mild discounts linger | Hold off unless urgent – bigger drops ahead for Black Friday |
| November | $400 – $950 | Black Friday: LG C3 (65”) $1,099 → $949; TCL QM6K $429 | Holiday mega-sales; widespread deep discounts | Best month to buy overall – Black Friday & Cyber Monday lowest prices |
The data in this table is collected from CamelCamelCamel, TechRadar deal roundups, and Amazon price history tracking (May–Nov 2025).
Our 6-Month TV Price Tracking Conclusion
After tracking prices from May to November, the data is clear:
The Best Time to Buy a TV is…
- For Current Flagship Models (The Latest Tech): Black Friday / Cyber Monday (November). If you must have the best, newest TV of the year, this is when you will find its lowest price point.
- For Last Year’s High-End Models (Best Value): March and April, right after the new models launch. You get 90% of the performance for a significantly reduced price as retailers clear out space.
- For Mid-Range and Large Screens (Best Sports Viewing): January and February, during the Super Bowl TV sales vs Black Friday rivalry.
The truth is, both Black Friday and the early spring/Super Bowl season offer incredible deals. Black Friday simply offers the most options and the deepest savings on the newest tech.
Tip: If you decide to buy now, you can find all the current Black Friday TV deals on our main page. We’re constantly updating our list of offers!
Super Bowl TV Sales vs Black Friday: Which is the Champion?
It’s a common dilemma: wait until November or buy during the big game sales?
| Feature | Black Friday (November) | Super Bowl Sales (Jan/Feb) |
| Discount Depth | Often deeper on new models. | Excellent on large screens and previous-year models. |
| Selection | Vast – almost every brand and model is represented. | Focused on TVs ideal for watching sports (often large, mid-range screens). |
| Timing | Right before the December holidays. | Right after the holidays, a great way to start the new year with an upgrade. |
Historically, Super Bowl TV sales vs Black Friday often come down to the model you want. If a 75-inch screen for your viewing party is your priority, Super Bowl sales offer fantastic value. If you are specifically chasing the lowest price on a brand-new OLED, Black Friday is your best bet.
Your Black Friday TV Shopping Checklist
To ensure you walk away with a real deal and not a retail trick, use this checklist:
- Determine Your Must-Haves: Screen size, refresh rate (120Hz for gaming/sports), and panel type (OLED, QLED, LED). Stick to your list to avoid buying a lesser model just because the discount looks big.
- Check the Model Number: Retailers sometimes create “Black Friday Special” model numbers that are hard to price-compare. Check the specs against a known model to see what you are truly buying.
- Track the Price Now: Start tracking the price of your desired TV today. Set a target price. If the Black Friday price hits that target, buy it! Add ‘Buy TV’to your Black Friday shopping checklist if the timing is right for you.
- Don’t Forget Cyber Monday: Our research also showed how TV prices compare on Cyber Monday vs. Black Friday. Deals often continue online and sometimes even deepen for specific online-only models.
At Gettopdiscounts, our mission is to make sure you get a genuine discount. By applying these price tracking insights, you can navigate the noise of the biggest shopping event and truly win the day.
Frequently Asked Questions (FAQ) About TV Buying
As experts in helping consumers find genuine savings, we know that timing and product knowledge are key to purchasing a new television. You want to know when is the best time to buy a TV, and we’re here to answer your top questions, drawing on our real-world price analysis.
The cheapest time usually falls into three key windows.
Black Friday/Cyber Monday (November) offers the highest volume of deals.
Super Bowl season (Jan/Feb) is great for large screens.
Spring Clearance (March/April) offers massive discounts on previous-year models.
For the lowest price on a newly released, current-year premium model, the best day is typically Black Friday or Cyber Monday.
For the best overall value, the period just after new models launch in the spring is often unbeatable.
Diligent tv price tracking is essential regardless of the specific day.
You should buy a TV when its price hits a target you have identified using price tracking tools.
Do not be fooled by inflated “was” percentages.
Wait until the price is genuinely at its lowest historical point for that specific model.
This is typically in November or during the early spring clearance period.
The main difference is in panel technology and features.
That $2,000 TV probably has an OLED or QLED panel-which has superior picture quality.
It often includes a higher refresh rate-120Hz for smooth motion-and a better processor.
The higher price pays for premium build quality and advanced processing features.
The “best” TV is subjective, but value-wise, you should focus on highly-rated models from the previous year.
These sets offer nearly all the performance of new models but are steeply discounted.
Look for current Black Friday Coupons 2025 on well-reviewed QLED or OLED models.
Your best bet for scoring a fantastic Black Friday TV deal is to check out dedicated affiliate websites.
At Gettopdiscounts, we aggregate and verify current deals and coupon codes from all major retailers.
This will help you get the maximum discount without having to hunt for every single offer.
Competition for Black Friday sales in November sees the highest volume of record-low prices.
However, March/April tends to be the cheapest time to get a massive discount on a previous-generation flagship TV.
This period often provides the best overall value proposition for premium features.
Modern TVs are highly energy-efficient, especially in LED and OLED forms.
The running cost for an average 55-inch television used around five hours every day is very low.
The total annual electricity cost, depending on your local energy rates, is usually below $20 to $30.
Although global sales leadership usually changes, large manufacturers have invariably maintained market leadership.
Companies like Samsung and LG are perennial leaders in both unit volume and overall value.
This sets up an intense competition that drives the aggressive pricing and great Black Friday TV deals that consumers ultimately benefit from.
Of course, they are worth it if you watch fast action content or play games often.
A 120Hz refresh rate, compared to the norm of 60Hz, significantly reduces motion blur. This makes sports, action movies, and next-gen gaming appear much smoother and clearer.
This is a key specification to prioritize during your real-world price analysis.
